IndustryGamers reports on an interesting survey from TNS and GamesIndustry.com, which reveals new demographic data about the burgeoning social games marketplace. There’s been a general perception that social gaming is filled with mostly middle-aged women. However, the report found that the average age of social network gamers is below 30 years old in the U.S., Germany, France and the U.K., while 29 percent are under 20.
When looking at the complete picture, we found the demographics of social gamers to be very close to that of the typical online casual gamer active on large game portals, also in terms of age, said Peter Warman, MD of Gamesindustry.com, who added about a recent study that said the average age of the social gamer is 43, Their conclusion was based on a survey among only 18+ year olds. It is therefore not at all surprising that their average age is extraordinarily high; it is clearly not a representative number. Data from kids and teens is vital and should always be taken into account.
