Lisa Cosmas Hanson, managing partner at Niko Partners, estimated that the Chinese game industry is expected to grow 21 percent to $5.8 billion in 2011. By 2015, the market is expected to grow to $11.1 billion, thanks in large part to social games that can be played with friends.
People are jumping on this train, and it is going faster and faster, said Cosmas Hanson. They re fun and free-to-play, and there are a wide variety of alternatives. Younger gamers in particular are playing social games.
Source: VentureBeat
