The mobile app distribution and ad platform company Tapjoy has announced a collaboration with the open mobile Android social network PapayaMobile. Together, they will create a “Social Marketplace” that will recommend new games to users based on the games their friends like to play.
“Tapjoy is the industry leader when it comes to ad networks that deliver proven, effective distribution and monetization,” said Si Shen, CEO and cofounder of PapayaMobile. “By teaming with Tapjoy for a Social Marketplace, we’ll be able to offer game developers the very best advertising solution.”
This partnership should drive app downloads up on the daily sales charts; complimentary to Tapjoy’s incentivized installs business. At the same time, this will integrate more community features from the Papaya Social Network along with the Offer SDK to help monetize and promote games.