According to Lightspeed Research, 58 percent of social network users claim to have played a social game, with 68 percent having done so in the last year. Also, 17 percent claimed that they were ‘addicted’ to a social game.
“Social games are becoming a key aspect in people’s lives, with almost one in five people feeling they are addicted, said Lightspeed Europe MD Ralph Risk. “At the same time they are opening up the gaming market to new groups of people, making it a great opportunity for brands to communicate with players through providing an engaging experience and useful and relevant rewards.”
Source: GI.biz
