The adoption rate for 3D televisions has not been spectacular, and use of 3D is not terribly high even among those with TV sets that have the capability. However, SCEE senior development manager Simon Benson is not especially worried, noting that the price is coming down all the time and the margins aren’t much different between 3D and non-3D TVs.
“It’s certainly not a concern for us on the game side, the major reason being… when we’re adding 3D features to a game, it’s not a significant overhead for us,” said Benson. It’s not like we have to justify being able to sell millions more games because of it, it’s just another feature of the game. What we’re talking about here is, in some cases we’ve had titles where 3D has been half a percent of overhead. It can literally be the render programmer spending a couple of weeks manipulating it… So often it’s the case of it doesn’t even hit the radar of whether we should or shouldn’t, it can just be done.”
“We’re not asking people to fork out twice as much here, and I think what probably going to happen over time is it’ll be the case like now, if you try and go out and buy an standard definition TV you probably just wouldn’t be able to,” he added.
Source: Gamesindustry.biz
