While gamers are eager to pit rivalries between Sony’s PS Vita and the Nintendo 3DS, that’s not the way Sony sees it. Sony Computer Entertainment Japan president Hiroshi Kawano thinks that the Vita will compete more directly with the smartphone market.

Sony views the Vita as a gaming device first, with social features secondary. Sony is hoping that the first 500,000 PS Vita units sell out easily in Japan, helped by a pre-paid 3G plan included for free.

Source: andriasang.com