Ubisoft and Sony have struck a marketing deal to push the hotly anticipated holiday title Assassin s Creed II through PS3-centric TV spots, reports Gamesindustry.biz. The deal has TV ads running in US and Europe that only refer to the PS3 version of the game.
Ubisoft says preorders for the sequel are up by 80 percent over the original Assassin’s Creed. The publisher’s CEO Yves Guillemot says he expects 15-25 percent higher sell-through for the title compared to its predecessor. Read more at Gamesindustry.biz.
