Sony has kicked off their PlayStation Logo Licensing Program. This new program is targeted for a variety of lifestyle products from apparel to everyday items.
Licensees who enter into an agreement with SCE through the Logo Licensing Program can design their product using the PS3 / PSP/ PSP go / PS2 / PlayStation / PlayStation Family Logo and iconic triangle, O, X and square marks on a variety of lifestyle products such as apparel, accessories, house wares and more, reads the statement by Sony. Also, licensees can use the Official Licensed Product (OLP) logo on product packaging and other promotional tools. The OLP logo certifies that a peripheral or accessory has been designed for the respective PlayStation and has been confirmed by the licensees to meet SCE’s standards.
Sony clearly wants to make the PlayStation brand ubiquitous like many others in entertainment, though it remains to be seen what consumer interest will be.