Thanks to high production and development costs with the PlayStation 3, Sony lost billions of dollars in the console’s first two years. However, Sony insists that they will practice better business sense with the Playstation 4. Speaking with Bloomberg BusinessWeek, Sony Computer Entertainment CEO Andrew House gave assurance that history would not repeat itself, comforting investors.

“We will not generate anything like the losses we did for the PlayStation 3,” said House. Sony CFO Masaru Kato also added that the investment in the PlayStation 4 is “much, much smaller,” thanks to PC-style architecture with more standard chips – a more mainstream step over the PlayStation 3’s custom Cell processor.

Sony’s currency trading could force the game division to see a loss this year, despite these more conservative plans . However, Sony sees strong sales for the system, particularly in the U.S., when it releases later this year. We’ll see how it fares in just a few months’ time.

Source: GamesIndustry International