Sony has reached a deal with Viacom Inc., the media giant whose channels include MTV, Comedy Central and Nickelodeon, that could give Sony the jump on the streaming TV market. The companies are planning a pay-TV service that is likely to be streamed across Sony devices, which could very well include PlayStation 4 when it launches later this year.

This marks the first time a company has gone specifically after a pay-TV service, though it carries other streaming apps such as Netflix and Amazon, which are available on both PlayStation 3 and PS Vita now.

The parties made no comment, but more may be unveiled this week during the company’s press conference leading into Gamescom in Germany.

Source: Wall Street Journal