The clientele for Home is not something that’s readily established, given its unusual status on consoles as being a free-to-play virtual world with dozens of mini-games built him. However, Home director Jack Buser says that Home users are among the most active on the PS3.
“They buy more games than the average PS3 user, they play more games than the average PS3 user. They also watch more movies than the average PS3 user, who is already a highly self-selective consumer. We’re talking about rabid consumers of media and hardcore gamers. That’s who these people are,” said Buser. “You have users who are spending a tremendous amount of time on the platform, literally spending their lives inside of PlayStation Home. You have other users that are using PlayStation Home as something that they do between games. They’ll have a big game they bought, they beat the game or otherwise get tired of the game, so what do they do with their console between that and the next time they buy a game They use PlayStation Home.”
Home saw record numbers after the reopening of PSN. “We were watching the numbers and we were just so excited. We were just dancing in the streets,” said Buser. “The numbers are through the roof. I think it speaks to the loyalty of our user base, and to the power of these kinds of platforms.”
Source: Giant Bomb
