Portable gaming systems have suffered with the rise in smartphone gaming in part because of the huge discrepancy in prices. President and CEO of Sony Computer Entertainment Europe Jim Ryan is very aware of this, saying it would be “foolish and naive to ignore what’s happening” in the smartphone market.
“I think it would be safe to assume we will take a more tailored approach than perhaps we’ve done in the past,” said Ryan. “It’s our challenge to ensure that the gaming experience that we provide is closer to that TV console experience than it is to your [$.99] thing that you’ve downloaded on your iPhone. If we do that and we provide great value to the consumer on games like Uncharted, I think the possibility to sustain historic console type price points is there.”
Source: GamesIndustry.Biz
