South Korea is a huge market when it comes to mobile gaming, with over 33 million active smartphones and tablets. Keep in mind that’s only 2.8 percent of the entire worldwide connected device market — but still many devices and a savvy audience.
That’s mainly due to the approaching saturation of said market, and the fact that it’s close to home for Samsung, a company that’s thriving with its mobile devices. On top of that, it’s also the place where various domestic firms use connectivity with said devices, as well as a fair share of “phablet” (phone/tablet) fans.
The installed base of connected devices grew by 81 percent over the last twelve months, ending in August 2013, according to a Flurry report. By comparison, the South Korean market only shows a 17 percent growth, but it’s expanding in other ways. That particular country’s market has a more rapid growth in general, with Samsung controlling approximately two-thirds of its mobile market in itself. It sits at around 60 percent, compared to Apple having only 14 percent and LG just slightly above that with 15.
Games are the leading app category for both Android and iOS devices. Interestingly, iOS devices are often used for entertainment, while Android devices rarely are. Other interesting stats can be found at the Flurry blog.
Source: Flurry
