As part of a promotional campaign in New Zealand for Splinter Cell: Conviction, an actor threatened pub goers at the Degree bar in Auckland. The clientele was not aware that the gun wasn’t real and the incident was staged.
“This guy with bandages on his hands pointed a gun at customers sitting outside,” said Degree manager Steph Kurtovich. “They were pretty terrified.”
When police arrived, the situation was thankfully resolved without violence. Monaco Corporation said that they hired another company for the promotion and weren’t told about the fake gun.
“This was by no means an attempt to get cops down there and get this sort of exposure. We do apologize, we shouldn’t have had guns down there,” said Duane Mutu, Monaco’s marketing manager. “It was just marketing gone wrong.”
Source: IndustryGamers {link no longer active}
