After making available a more premium-like music streaming product, Spotify continues to ramp up its ad-supported service by launching video ads for both desktop and mobile today. The spots will be either 15 or 30 seconds long and kick off with Spotify’s long-time advertising partner Coca-Cola.
Although Spotify has focused on audio-only music streaming, this addition of video capabilities inspires visions of promoted music videos, movies and game trailers that would fit appropriately on the platform.
The service’s premium users will continue to listen ad-free, however a new option for free users begins, where users can choose to see a 30-second ad and receive ad-free streaming for 30 minutes thereafter.
It will be interesting to see how many users elect to view the longer ads and what ads will be appearing on Spotify in the near future.
Source: AdWeek
