IndustryGamers reports that Square Enix in Europe has landed a deal with Future plc to help market Final Fantasy XIII and Just Cause 2. The games will be promoted on FirstPlay, an interactive show coming to PS3 on April 8. The PS3 show will offer fans reviews, previews and DLC. FirstPlay kicks off initially in the U.K., with other European territories to follow.

FirstPlay offers an innovative way of communicating directly with committed PS3 gamers, and we are excited to be a launch partner, said Jon Brooke, U.K. Marketing Director of Square Enix Europe. FirstPlay allows us to showcase our new releases in their natural environment in high definition and it s really easy for gamers to download a playable demo of Just Cause 2, or find out more about Final Fantasy XIII. We look forward to seeing the service develop.

Future added that its “new on-console service offers advertisers the impact of TV along with the transparency of the web. FirstPlay delivers total user views and other key data, including click throughs and number of links back to the PlayStation Network Store.”