The film trailer for Prince of Persia: The Sands of Time has hit the web. The Mike Newell directed movie based on Ubisoft s long-running game franchise is due out in summer 2010. The trailer highlights what so far looks like first-rate special effects with plenty of CG blended into the live action. It also showcases a couple of its live stars, with Jake Gyllenhaal as the Prince and Ben Kingsley playing bad guy Nizam.
Visual and star power aside, the marketers behind the film seem to think knowing details of the “Prince of Persia” premise is as important as anything in selling the movie. The long-form trailer focuses heavily on delivering the storyline behind Ubisoft’s IP. It’s a good approach in engaging an audience beyond the gamers, and perhaps differentiating the movie from “Lord of the Rings” and other fantasy fare it’s most certainly channeling. Worth noting is Jake Gyllenhaal’s choice of English accent to play an ancient Persian prince, expanding on the practice of using the British dialect in portraying anything alien to an American audience.
Watch it at YouTube.
