SupersonicAds has announced that it is launching BrandConnect. This new virtual currency monetization solution is designed for publishers using Cost-Per-Engagement (CPE) brand engagement and awareness campaigns, to maximize revenue for online games and social networks.
We see CPE video on Social Games as an important part of today s media mix and working with SupersonicAds enabled us to achieve mass reach across Europe . . . says Tim Connew, Vodafone Account Director at OMD International.
Social and online games are in a unique position to deliver creative and targeted brand engagement opportunities, says Greg Mills, VP of Business Development at Digital Chocolate. At Digital Chocolate, integrated branding campaigns play a significant role in the monetization strategy for our game titles. Integrating brand engagement campaigns with SupersonicAds has been working really well for us, doubling our offer wall revenues in European markets while maintaining a positive user experience.
Integrated with a JavaScript code, BrandConnect can be used in videos and branded widgets in-game in order to earn virtual currency. Users do not even have to leave the destination site.
The best online publishers differentiate themselves by outstanding overall entertainment experiences, whether it is through mobile apps, social networks or online games, says Gil Shoham, CEO of SupersonicAds. BrandConnect allows publishers to maintain great user experience while increasing revenue opportunities beyond the offer wall. In addition, brands can now connect with their target audience during a highly rewarding experience across multiple platforms including web, iPhone, iPad and Android devices.
