Suzuki has kicked off their new “Kizashi Kicks” ad campaign for the 2011 Kizashi sedan. Along with a bunch of cheeky videos showing the Kizashi pitted against everything from luxury cars to banana peels and motorized sofas, they’ve also launched a new game called Kizashi Ring of Fire. The promotional site along with racing video game can be seen at www.KizashiKicks.com.
“We believe the ‘Kizashi Kicks’ campaign expresses the heart and soul of the Kizashi and builds on the brand enthusiasm our sport sedan has generated for American Suzuki over the last year, said Steven Younan, Director of Marketing for American Suzuki Automotive Operations.
“The Kizashi kicks butt in a lot of different ways so we created the theme line ‘Kizashi Kicks’ to communicate this thought and a microsite where people can see all sorts of fun content and information, added Rob Siltanen, Creative Director of Siltanen & Partners Advertising.
