Outfit7, publisher of games like Firefly Hero and House Of Mice, have announced that the range of Talking Friends apps have seen 225 million downloads. They note that 51 percent of users have purchased two or more games from the series, while 20 percent have downloaded at least four, with 60 million monthly active users.
“These numbers are getting us into a very different stage and kind of company,” said Outfit7’s executive chairman Narry Singh. “Our users’ lives are obviously not just on the smartphone.”
Outift7 signed up with talent agency William Morris Entertainment in June with expectations to expand the brand to TV and movie markets. “We fundamentally believe that for the next Harry Potter . . . the likelihood of it coming from the mobile market will be much higher than traditional ways,” noted Singh.