Not all gamers are created equal – at least, according to a new report from the developers at Tapjoy.
The mobile publisher, with a network of over 450 million consumers, recently ran a survey to get a better idea about how its audience works. From that survey, it’s found that 71 percent of gamers are over the age of 25, and spend about three hours a week on average playing video games. Meanwhile, 65 percent of those polled actually don’t consider themselves “gamers,” despite the time spent on both mobile devices and consoles.
In addition, the study has found that the average household income of players ranges over $50,000, and that half of this audience enjoys playing games while television runs in the background.
So for those of you who think games are merely “kids stuff,” it might help to recheck those numbers.