Tapjoy has hired Jeff Drobick as its new chief product officer, where he will start working on the company’s product roadmap. Drobick has experience as Geeknet Media’s president and CEO and prior to that was Vice President of Information Management & Delivery (IMD) and Product Development at eBay.
“We’re incredibly excited to have Jeff Drobick on board as our Chief Product Officer,” said Tapjoy president Steve Wadsworth. “To bring in someone of Jeff’s pedigree and caliber adds yet another well-versed industry veteran to our executive leadership team. Jeff’s combination of bidded ad platform expertise and the proven delivery of data-rich applications will have a significant impact on our product roadmap and how we serve our clients and partners. The CPO role is vital at any technology company, particularly in a sector that moves as rapidly as mobile. This addition also speaks to the incredible opportunity ahead for Tapjoy, as we refine and focus our product roadmap and position the company for our next phase of growth.”
“Tapjoy sits at the white-hot intersection of mobile app developers, advertisers and consumers, and it’s precisely the type of company I get excited about,” said Drobick. “I can’t wait to embrace the incredible new challenges and opportunities within this space and execute our vision and strategy, delivering the best products for our partners.”
