Reports are that telecoms are looking to deploy cloud gaming services next year, delivering AAA games directly through TVs to to customers. Start ups like Playcast Media Systems, CiiNOW and Agawi will power these cloud gaming offerings.

Time Warner Cable and Comcast declined to comment, though AT&T spokeswoman Jan Rasmussen says the company is “exploring unique ways to offer cloud gaming services to our TV and broadband customers.”

Sony and Microsoft are not taking cloud gaming lightly, with Sony having acquired Gaikai and Microsoft saying that it is a key concern for them. Square Enix even announced CoreOnline, a new cloud gaming service enabling players to play console quality games straight from the web.

Source: Bloomberg