Taddy Hall, COO of metrics firm Meteor Solutions, pens a piece for Ad Age outlining ten rules for how brands can get meaningful returns out of their social marketing efforts. Hall writes poignantly, In the search for truth, sometimes social media is its own worst enemy. With a self-credentialed guru waiting at every click, finding actionable, fact-based insight is tricky. He calls his list an attempt at sanity.  Read it at Ad Age.