On a recent Goldman Sachs conference call, Viacom CEO Philippe Dauman was asked about the performance of The Beatles Rock Band. The game has clearly benefited from a lot of mainstream hype, and it would appear that sales of the game have gotten off to a good start.
“It’s been terrific. The sales have exceeded our internal expectations. In the first week we’ve sold about 25 percent of our inventory, and we’ve had tremendous excitement around this game. The reviews have been incredible . . . It really is a work of art. The game delivers in all respects and we think it’s going to have legs,” Dauman said.
Of course, Dauman is doing what any company man would do, but he also noted the $250 premium set is selling extremely well and could be on track to sell out in November.
We knew The Beatles were big, but did anyone expect it to be this big? We’ll find out how big with the September NPD data in a couple of weeks, but the perfect storm marketing push included feature stories in Time magazine, a cover story in The New York Times Magazine and even an appearance on The Tonight Show.
So which band is next?