Venture capitalist Jeremy Liew looks at factors that are driving the sudden booming economy of social games.  Liew’s VC firm Lightspeed Venture Partners is an investor in Playdom, a social game maker that recently boasted annual revenues of $50 million to put it alongside EA’s Playfish and Zynga as the big players.  In looking at the sudden success of the category, Liew argues that three core characteristics have helped along that growth surge and made startup developers and their investors – well positioned to take advantage.  His article outlines why the keys for success have been rooted in low development overhead, digital distribution, and the sense of discovery and viral nature that are drawing audiences.

Read Liew’s article at {link no longer active}.