Writing for iMedia Connection, emerging technology strategist John C. Havens covers the current landscape and potential future applications for augmented reality. He positions his piece as what marketers need to know about AR. Yet he goes beyond simple brand suitable applications such as mobile geo-tracking, showing how AR will enhance interactive experiences. It’s a good piece to see how existing and near-term products, for instance Microsoft’s Natal, are going to help AR go mainstream, even as edge-nudging concepts such as the augmented reality mobile shooting game from Georgia Tech University are in early R&D.
Read John C. Havens article at iMediaConnection.
