The Social Network is a direct commentary on the founding of Facebook and its CEO Mark Zuckerberg, and its unflattering portrayal of him as a young man has ensured that Facebook has distanced itself from the Sony Pictures film. So ironically enough, some of the most prominent advertisements have been on MySpace, including an expanded front-page banner showing details of the film, a link to the main website and trailers.
“[It] combines the reach of a takeover, the real estate of a home page skin, and the content of a microsite,” said Nada Stirratt, MySpace’s chief revenue officer.
Source: The Independent
