Call of Duty is at the top of the heap when it comes to sales and brand recognition in the shooter category but other publishers desperately want to knock it off its pedestal. Homefront is a new shooter IP from THQ and the publisher is super confident in its ability to reach massive sales as a franchise in the future.
“The market opportunity is there,” said THQ CEO Brian Farrell, who pointed out that it’s just the start for a new franchise.
“When I think about it, if you go back and look at the original Call of Duty, how they built that, the first Call of Duty didn t do 18 million units. The franchise was built over time, building a quality consumer experience and supporting it well. And hey, there s a lot of room between 2.6 million units and 18.”
Homefront has shipped 2.6 million units to date, not so bad for a new IP in a highly competitive market.
Source: IndustryGamers
