Ubisoft continues to blur the line between games and film with Assassin’s Creed II. The publisher has released a launch trailer for the game, elements of which make up the spots currently running on TV. It’s essentially a long-form film trailer, very much focused on characters, storyline and the central conflict. The only thing missing is the star list.

The trailer highlights the lengths to which Ubisoft has gone not only to create a film-like campaign but also a cinematic game. The sequences in the trailer are all in-game, a mix of cut-scenes and game play, and they showcase Hollywood production values and film techniques throughout. Where the trailer does insert game action, it makes sure to show sequences hinting to game play improvements in design and mechanics. It’s a great template for selling a cinematic game franchise that’s meant to appeal to both hardcore and mainstream gamers.


Watch it at GameTrailers.