Ad Age released the list of top 200 brands for September 2009 based on online conversations monitored by research firm Infegy. The firm’s Social Radar Sentiment Index tracks brand mentions and evaluates consumer sentiment based on positive or negative comments on more than 20 million web sites and social media pages.
Apple topped the list based on conversation volume of more than 920,000 mentions in September. Microsoft placed second with about 40 percent fewer mentions, but beat its rival in the perception category with approximately 79 percent positive conversations compared to Apple’s 75 percent.
The only true video game brand to make the list was Nintendo, which placed in the top 10 with more than 300,000 mentions and 84 percent positive conversations. Sony was also in the top 10 and nearly neck to neck with Nintendo in volume, of which 86 percent was measured as positive. Disney edged out both at fourth in volume and 87 percent positive mentions.
In the retail category, Walmart, Target and Best Buy were spread out across the top 50. Walmart topped the category in volume with about 140,000 mentions but got the lowest percentage of positive conversations with 59 percent. Target was second in volume with about 107,000 but tops in positive conversation with 83 percent, while Best Buy had nearly 44,000 mentions of which 72 percent were positive. Netflix also made the list with more than 45,000 mentions and a 76 percent positive rating.
You can access the full list along with charts breaking down the top brands at Ad Age {link no longer active}.
