Trion Worlds announced that Shanda Games will release Rift in China. This news follows Trion’s $85 million round of strategic growth equity financing, and the company’s plans to launch their Red Door initiative that combines a consumer platform with a full-scale publishing and development platform.
“Our collaboration with Shanda is a huge step for Western premium games in China, and we are proud Trion is at the forefront, setting the standard once again,” Lars Buttler, Founder and CEO, Trion Worlds, said. “The appetite for great, new original game experiences like Rift, that disrupt the existing paradigm of traditional gaming, is universal. Shanda, with a proven track record of localizing and delivering content, is the best publisher for Trion to offer gamers in Mainland China an authentic Rift experience.”
“We are delighted to bring Rift, Trion Worlds’ much-acclaimed award-winning title, to China,” said Mr. Alan Tan, Chairman and CEO of Shanda Games. “Rift offers an adventurous online world with fantastic dynamic content and stunning graphics, and has attracted many devoted fans worldwide. Based on our experience and expertise in the China market, we are excited about the upcoming launch of Rift to our broad gamer audience, and are confident in the success of Rift in the China market.”
