Tron: Legacy is off to a solid start at the box office, generating an estimated $43.6 million from 3,451 locations, of which 2,424 were 3D-equipped, including 234 Imax runs. Tron garnered B+ reviews on average but people were drawn to the special effects, especially Imax.
In fact, Tron earned nearly 25 percent of its weekend gross from IMAX, for the exhib’s largest opening share ever, with $10.3 million. “Disney’s Tron and the IMAX experience easily packed a powerful one-two punch this weekend,” said IMAX’s Greg Foster. “We’re confident that the eventizing of the film in our theaters will continue through Christmas and the month of January.”
It remains to be seen how much the movie’s success will help boost the fortunes of Disney Interactive’s video game, Tron: Evolution.
Source: Variety
