Turtle Beach have announced a national in-theater campaign that will run across 1,660 screens in the top 10 markets across the U.S. to appear before such summer films as The Amazing Spider-Man, Savages, and The Dark Knight Rises. The campaign will emphasize the importance of audio both in video game storytelling and are designed to illustrate how Turtle Beach headset products affects such experiences.
“We built a trailer where you hear the audio before you see the action to highlight how important sound is to the game experience,” said Bob Picunko, chief marketing officer for Turtle Beach. “Audio is often taken for granted and the goal of this campaign is to highlight how important sound is to the entertainment experience, especially in games.”
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