Ad spending is definitely spreading around different areas, including the Internet and mobile applications, but it seems like nothing will beat good ol’ television for the time being.
A report from Global AdView Pulse, headed up by the Nielsen Group, shows that a huge amount of ad spending is still spent on traditional television. Approximately 57.6 percent of spending is still done through television, while newspapers – there are still plenty in circulation, despite some closures – take a healthy second place position with 18.9 percent. Magazines follows in third with ten percent, while the rest – Cinema, Internet, Outdoor and Radio, have smaller percentages.
Even with the rise of Twitter and Facebook, the Internet still plays a small percentage. That said, it’s definitely growing, with a nearly 27 percent growth – six times as much as TV spending – in the past year. Outdoor and Television markets also show a slight increase, but only by a few percent. Meanwhile, other markets, including Newspapers, Magazines and Cinema, show a small decline.
If these growth rates continue, it’s just a matter of time before Internet ad spending overtakes TV advertising. Unless TV finds a way to respond to this challenge…
Source: TechCrunch
