Several large TV groups that represent 173 stations have teamed up to create a national mobile content service. This new venture looks to provide elements like on-demand video, sports programming and news to mobile devices. The plan is to offer content to nearly 150 million mobile users, so marketers could potentially reach a march larger audience.
“This initiative offers a path for the next generation of video consumption and will help the FCC with its goal of ensuring efficient and reliable broadband service for U.S. consumers,” said John Wallace, president of NBC Local Media.
“The consumer showcase is a truly exciting demonstration of the types of services that broadcasters will deploy across the country in the next few years, bringing a new era of television to the U.S.,” said Brandon Burgess, CEO of Ion and chairman of the Open Mobile Video Coalition.
Source: Ad Week {link no longer active}
