Many people already turn to the online channel Twitch.tv for their game streaming services, as they demonstrated over the past weekend with the charity-driven Extra Life event. However, it’s about to get a boost in original programming as well.
Twitch has struck a deal with one of the biggest YouTube entertainment networks out there, Machinima. With it, it plans to bring new eSports programming to Twitch’s audience of 45 million unique viewers. The shows will run on a streaming schedule, which is currently being set up.
Machinima currently garners 200 million viewers a month with a number of programs, including the recently run Mortal Kombat Legacy: Season 2. The new programs will deliver “a television vibe with a live feel,” according to Machinima’s Director of eSports and Live Content, Ryan Wyatt. “Machinima content in a live format is something that gamers should just love,” he explained.
Other shows include Operation Game Drop and Machinima Dark Room, though premiere dates weren’t given just yet. The programming could also change, depending what Twitch’s audience may be in the mood for.
“Hearing what the community has to say is important,” said Wyatt. “It won’t work if they don’t watch. Because we know our audience, the ads will be stuff they are actually into, which is a great way to build trust.”
Source: Mashable
