Amid a pandemic-driven rise in usage, Twitch keeps breaking its own record. This time, the platform hit a new viewership milestone, with nearly 1.7 billion hours watched in November—a five percent increase from October. That’s according to new data from Arsenal.gg, StreamElements’ analytics partner.
Twitch’s non-gaming Just Chatting category maintains its position as the most popular category on the platform since May. In November, the category set a viewership milestone with 228 million hours watched—a 246 percent increase year-over-year.
The second most-watched category on Twitch was League of Legends, followed by Among Us in third. While most games declined in hours watched, Minecraft and World of Warcraft saw a huge jump in viewership—60 percent and 64 percent, respectively.
Arsenal.gg also reports Twitch’s Beauty & Body Art category, which encompasses everything from traditional makeup tutorials to cosplayers and body painters, continues to see significant growth. As of the first two months of Q4, the category jumped to over 466,000 hours watched, marking a 441 percent increase in watch time from the pre-pandemic period. The category peaked in October when it saw 349,000 hours watched as a result of Halloween cosplay.
“Women are more than 40 percent of the gaming lifestyle scene, making live streaming platforms the next frontier for beauty products. Over the past 12 months, we’ve seen the beauty category on Twitch grow over 260 percent in terms of hours watched with cosmetic brands like L’Oréal, MAC, Em, Hero, and e.l.f. already dipping their toes in the water,” said Doron Nir, chief executive of StreamElements.
Among the top Twitch streamers in November were Gaules with 15 million hours watched, followed by HasanAbi in second and xQcOW in third.
Comparatively, YouTube Gaming says it saw 100 billion hours watched this year, double the amount of hours watched in 2018.