Last year’s TwitchCon was a huge success for the team at Twitch, between the community being able to chat with their favorite streamers, companies hosting tournaments and giveaways, and informative panels that taught up-and-comers a thing or two about the art of streaming.

So, it should be no surprise then that the show is making a return, as TwitchCon 2016 has been dated to take place from September 30th through October 2nd this year. However, there is one notable change. Instead of Twitch’s hometown of San Francisco, the show is moving to San Diego, which is traditionally the spot of one of the biggest conventions in the world, Comic-Con.

To get a little more insight on the show’s move, as well as what to expect the second time around, [a]listdaily sat down with Twitch’s director of global events, Amy Brady.

Amy BradyWhat changes are the company looking to implement to make this year’s show bigger and better?

While there is nothing we are sharing at this time, we will be making announcements leading up to the event with our goal to make it an exciting and worthwhile experience for both new and returning attendees.

What prompted a change in location for the event from San Francisco to San Diego?

We wanted to explore other locations, yet still remain close enough to our home base of San Francisco given all of the staff that will be attending the event. San Diego is a city that has a lot of experience dealing with large fan-driven conventions, so we are excited to try it out this year.

Will we see more sponsors, like third party gaming companies, involved?

Game companies and software developers were a huge part of TwitchCon and we intend to expand their footprint in 2016 while staying true to the community-centric vibe of the event. What we really want to do is drive the interaction between games, game companies, and the Twitch Community. That’s a win for everyone.


What promotion changes are you expecting to make for the event?

We will continue to leverage all of our social media channels, from Twitter and Facebook, to our blog, newsletter and Twitch Weekly show. We are also exploring ways to work with our participating broadcasters to incentivise them to encourage their communities to attend.

How has the community feedback affected any changes being made for TwitchCon 2016?

Community feedback is the cornerstone of everything that we do, so their feedback has played a significant role in how we are approaching TwitchCon 2016. This spans everything from the content and experiences to merchandise sales.

Are you already planning to stream a heavy amount of content from the event?

Yes. We are big proponents of broadcasting content from events, so it’s safe to say TwitchCon 2016 will get a lot of airtime.

Do you see more competitions taking place at this year’s TwitchCon, considering the growth of eSports when it comes to streaming?

We are exploring lots of ways to bring a broader experience into TwitchCon 2016, eSports included, but with our own unique Twitch flavor, of course.

More information about TwitchCon can be found at the official site.