Twitter CEO Dick Costolo says the company is looking to expand its advertising efforts. While Promoted Tweets have heretofore only been shown to customers that already follow an advertiser’s account, that limitation will soon be removed, allowing tweets to reach a much broader audience.
Twitter is also adding the ability for advertisers to target a specific geographical area. The CEO also said that the company will look at experimenting with a self-serve platform for advertisers to launch campaigns without dealing with the red tape of the company’s sales team.
Some people think that an IPO might come soon, but Costolo pushed back against that, noting that they recently raised $400 million. “We want to be able to remain independent and not beholden to the public markets until we want to be,” he said.
Source: AdWeek
