Ubisoft has hardcore gaming franchises like Assassin’s Creed, but the company’s casual offerings now make up 40 percent of their revenue. Along with successful properties like Raving Rabbids, Just Dance, and the Imagine series, they also maintain 20 Facebook apps, including CSI: Crime City, Horse Saga and The Smurfs & Co with around 10,000,000 monthly active users.
“In the long term there’s no reason why the casual would not overcome the hardcore business because there are more people that are interested in buying casual,” said Yves Guillemot, Ubisoft CEO. “We were amazed by the success of Just Dance and it showed that lots of people, when you really bring the game that they are interested in, they actually buy huge quantities.”
When asked what he wants to see from the next consoles, he responded, “More interaction with people, the possibility to adapt content to the time that people want to play. To to be more of a service to consumers that can get and get out. So the software will have to be very different so that everyone can play and can take from those the games the bit they want to get.”
Source: GamesIndustry.biz
