UK musicians The Editors are using Google Street View to promote their new album, reports Revolution magazine.  The band has a Google Maps widget on their site that launches a treasure hunt for tracks from the album and photos of the band.

The game flags destinations in and around London on the map.  Clicking on a flag brings up that location’s Google Street View, and players follow an on-screen radar to pinpoint hidden tracks and photos.  Revolution paints the effort as a sign that brands are starting to embrace the Google tool despite controversy for it being an invasion of privacy.

Read more at Revolution {link no longer active}.