UK musicians The Editors are using Google Street View to promote their new album, reports Revolution magazine. The band has a Google Maps widget on their site that launches a treasure hunt for tracks from the album and photos of the band.
The game flags destinations in and around London on the map. Clicking on a flag brings up that location’s Google Street View, and players follow an on-screen radar to pinpoint hidden tracks and photos. Revolution paints the effort as a sign that brands are starting to embrace the Google tool despite controversy for it being an invasion of privacy.
Read more at Revolution {link no longer active}.
