Spanish language channel Univision says that July was the first month that it attracted more 18-to-34-year-old viewers in primetime than any network. They bested ABC, CBS, Fox, and NBC with the help of the World Cup and new telenovellas.
Additionally, Barclays Capital analyst Anthony DiClemente thinks that the economy will prompt advertisers to slow down their sales, cutting his projections of growth from 5.5 percent to 5 percent, resulting in $171.8 billion. However, he’s raising his projections of Internet spending growth from 8.9 percent growth to 11.8 percent.
Source: USA Today
