To all the Don Draper wannabes out there, make your next drink a double. The US no longer rules the roost in at least one ad spend category. A recent estimate of per capita advertising spending by eMarketer ranks the US fourth, topped by Norway and the UK respectively in the number three and number two spots. Who’s number one Well crikey, that goes to Australia.
eMarketer found that advertisers in Australia spent a whopping 44 percent more per person on average than what the US spends. In fact, the top three spenders including UK and Norway were neck to neck in terms of dollars allocated, while the US and remaining countries in the lower two-thirds of the list trailed well behind.
The figures can be misleading. Statista, which charted eMarketer’s findings, points out that the US is still considered the world’s biggest advertising market in total dollars spent. Together with Canada, which ranked fifth in per capita spending, the North American market accounts for nearly 39 percent of the global ad market. Despite seemingly dominating eMarketer’s list, Western Europe accounts for 24 percent, trailing even Asia Pacific which accounts for just under 29 percent.
