Verizon has taken over vacant storefronts in select U.S. cities for a street campaign promoting the Droid smart phone, reports Adweek. The mobile carrier has created interactive windows featuring a Droid-themed game for passer-bys to play at locations in Los Angeles, San Francisco, and Phoenix. The simple puzzle game features a big Droid phone dropping apps which players must collect, with the game controlled by hand gestures recognized by motion sensors. Players are prompted for their email addresses when they’re done playing to receive more information on the phone. Verizon says more than 800 people a day are playing the game.
Read more at Adweek {link no longer active}.
