[a]listdaily spoke to co-founder of Burrito Studios Jonathan Ortega about how YouTube influencers have not only aided in the marketing of their game, but have helped Burrito improve the game while it was in its development stages through their content and feedback.
VIDEO: Tapping Into Influence For ‘Highlands’
Recommended For You
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…