A Unica State of Marketing 2010 study is saying that video is the most used rich media marketing technique today. There are expected to be 20 percent more of these videos over the next 12 months, which occur in frequency (from most common to least common) as streaming media, YouTube, podcasts, and ads.
Additionally, Facebook and Twitter have seen a significant rise in activity for marketing. Nearly half of marketers indicate they have used blogs, product reviews, and other social media for promotion and another quarter say they plan to use it in the next 12 months.
Europeans are more reluctant to use social media for marketing than their American counterparts, although this area is expected to grow 30 percent in Europe during 2010 compared to 18 percent in North America.
Source: MediaPost
