Activision un-tethers its Transformers license from the films with developer High Moon Studios Transformers: War for Cybertron. While foregoing any glimpse of game play, the game’s storyline trailer is pure CG eye-candy showing a promising premise set on the giant bots war-ravaged home planet.
Watch it at IGN.
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
