Vitamin Water is promoting its “energy-boosting powers’ with new interactive bus shelters. These new advertisements allow commuters to recharge electronic devices while they wait for public transportation.
“The bus shelters, installed on bus routes in New York, Los Angeles, Chicago, and Boston, offer a 5-volt battery powered USB port that allows users to charge mobile phones, music players and gaming devices,” describes Creativity. “They form part of the soft drink brand’s ‘You’re Up’ campaign, underlining its message that it is formulated to provide a quick boost when you are on the go.”
Source: Creativity
