Walmart is dropping prices on select new game releases and offering $50 gift cards to customers who buy Nintendo Wii, reports Reuters. The retail giant has begun promoting an extensive list of competitively priced new games including $10 discounts on recent releases such as EA’s Left 4 Dead 2, Sony’s Uncharted 2: Among Thieves, Activision’s The Beatles: Rock Band and Namco-Bandai’s Tekken 6. Reuters says Walmart plans to introduce weekly discounts through Christmas in an attempt to prevent the traditional post-Thanksgiving drop-off in store traffic and draw a bigger share of holiday game sales. Competitors Target and Amazon are responding with discounts and price-matching programs of their own.
Read more at Reuters.
